Our Privacy Policy

Barefoot Junkie Privacy Policy

Last updated: [3/9/2025]

Who we are
Sports Junkie Limited (registered in England and Wales, Company No: [insert number]), trading as Barefoot Junkie (“Barefoot Junkie”, “we”, “us”, “our”), is committed to protecting and respecting your privacy.

We currently operate our online store through www.vibrams.co.uk. In the coming weeks we will also be launching our new website, www.barefootjunkie.com, as part of our brand’s evolution.

Please note:

  • The legal entity (Sports Junkie Limited), trading name (Barefoot Junkie), staff, and data controller remain the same.

  • Only the website domain will change.

  • This Privacy Policy applies now to vibrams.co.uk and will continue to apply once barefootjunkie.com is live.

1. Information we collect

We may collect:

  • Identity and contact data (name, address, email, phone).

  • Order and payment details (securely handled by payment processors).

  • Account login information.

  • Browsing/device data (IP address, cookies, browser type).

  • Marketing preferences and interactions.

  • Correspondence (emails, calls, messages).

2. How we use your information

We use your data to:

  • Process and deliver orders.

  • Manage accounts and customer support.

  • Send marketing communications (if opted-in or under PECR soft opt-in).

  • Improve our services and website.

  • Prevent fraud and comply with legal/regulatory obligations.

3. Lawful bases

We rely on:

  • Contract (to fulfil purchases).

  • Legal obligations (tax, fraud prevention).

  • Legitimate interests (marketing similar products, improving services).

  • Consent (for marketing where you’ve opted in).

4. Marketing & rebrand communications

Because the data controller remains the same, your data will continue to be used lawfully during and after our move from vibrams.co.uk to barefootjunkie.com.

  • If you are an existing customer or subscriber, you will continue to hear from us as Barefoot Junkie.

  • Every marketing message includes a clear unsubscribe link.

  • You can opt out at any time.

5. Sharing your data

We only share your data with:

  • Trusted providers (delivery companies, payment processors, IT support).

  • Regulators or legal bodies (where required).

  • Analytics/advertising providers (if cookies are consented).

We do not sell or rent customer data.

6. Data security

We use SSL encryption, access controls, and PCI-DSS compliant payment partners to protect your data.

7. Your rights

Under UK GDPR you have the right to:

  • Access the data we hold.

  • Request correction/deletion.

  • Opt out of marketing.

  • Restrict/withdraw consent.

8. Cookies

We use cookies to personalise your experience and analyse traffic. You can manage cookies through your browser or our consent banner.

9. Data retention

  • Order data: retained for 6+ years (legal).

  • Marketing data: until you opt out.

  • Cookie data: per consent tool lifespan.

10. International transfers

Some providers process data outside the UK/EEA. Safeguards (adequacy or SCCs) are in place.

11. Changes

This policy applies immediately and covers both vibrams.co.uk and the forthcoming barefootjunkie.com. Updates will be published here and notified if material.

12. Contact us

If you have questions or wish to exercise your rights:

Data Protection Officer
Sports Junkie Limited T/A Barefoot Junkie
4 Brown Lane
Holbeck
Leeds
LS12 6BH
Tel: 01302 955880
Email: sales@barefootjunkie.com

Contact Us